Context
How can we position Samsung as an innovative and positive brand? By making technology relevant. By creating something that contributes to society – in this case the safety of secondary-school age kids.

Idea
Beat The Street is a VR app that gives children real-life experiences of dangerous traffic situations. They make choices, take action and are confronted with the consequences in a playful way.

Impact
The launch of the app made the news on 79 different channels and got 4.5 million impressions. The case generated a total PR value of almost 600,000 euros.

Awards
Winner of the European Excellence Award for Technology & Consumer Electronics.


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