Role
Concept, art-direction Client: L’Oreal | Agency: TMF
Goal
Come up with an overall concept and a theme for the TMF Awards 2007 | The TMF Awards are centered around Pan (figure on the award) and the Stairway to Heaven. If you win a TMF Award, you get a Heavenly Blessing and your own Stairway to Heaven. The live broadcast reached more than 1.3 million people (ages 13-34). 15000 visitors experienced the TMF Awards in the Heineken Music hall in Amsterdam.
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/765132f935106b39c5de38c9_rw_1920.png?h=163d1bc4c9f01ba288c1c2dbe3012662)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/b3825201126160dccaeda340_rw_1920.jpg?h=ecf6b77caee6304ec787f1b3c69bbfd2)