Cloudfactory asked me to help them with the rollout of the global social campaign for Strongbow.
Targeted at urbanites, the campaign takes a mobile-first approach to show how Strongbow refreshes social occasions with friends. Through a series of digital vignettes, it showcases a dual perspective combining nature and apples in the orchard with urban cider scenes in a fun, unexpected way.
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/9d0917f3-1eea-4a24-8e9c-d673523e5ed7_rw_1920.jpg?h=5c0f7f53432ef19286ce8d08e4f2f91d)
The social campaign is an integrated part of the global launch in more than 20 markets running across digital, TV, cinema, outdoors and trade activations.
Agency: Cloudfactory | Copywriter: Pieter van de Heuvel | Photography: Olivier Teepe | Additional credits, mockup animation: jordyklaver.com
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STRONGBOW GLOBAL SOCIAL CAMPAIGN
Concept & Art direction
Together with photographer Olivier Teepe we created 20 digital assets for their global social channels during winter.
Showing how Strongbow refreshes social occasions with friends.
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/94217e05-9301-4e04-90a4-b162f3a0b007_rw_1200.jpg?h=09e4019ac66e4a8ba64e06ac619bedb4)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/ce9c05ba-08f3-49da-9009-0838e2c40901_rw_1200.jpg?h=e6fa9b6b02a47f93b8a71d64dfa9bfac)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/a5b14aea-80de-4e06-8ba8-8872c6c6c0fe_rw_1200.jpg?h=e8b1cd4987d2afe5b4d47814e9eef2cb)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/65a7db7d-3856-48cd-ac7a-57a55c8c75d4_rw_1200.jpg?h=a3b1b149d49b1427447e5a98fd960318)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/dda3afc9-0656-489d-af90-ae4e62846015_rw_1200.jpg?h=da0f74cc90f19bffdaa22952ad8771a2)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/1dba0088-703f-4186-860e-9c832801e7b6_rw_1200.jpg?h=11869b290e4d0df1742fbbece94163ec)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/a056ff7b-60c2-47a5-9f6c-c0632628dd73_rw_1200.jpg?h=00931680bf65245da242fffe1789b62e)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/545af0ef-ca5e-4b9f-8278-60883f03ff6e_rw_1920.jpg?h=64e94c3f53bb99a0ae0500c65703630b)
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