Cloudfactory asked me to help them with the rollout of the global social campaign for Strongbow.
Targeted at urbanites, the campaign takes a mobile-first approach to show how Strongbow refreshes social occasions with friends. Through a series of digital vignettes, it showcases a dual perspective combining nature and apples in the orchard with urban cider scenes in a fun, unexpected way.
The social campaign is an integrated part of the global launch in more than 20 markets running across digital, TV, cinema, outdoors and trade activations.
Agency: Cloudfactory | Copywriter: Pieter van de Heuvel | Photography: Olivier Teepe | Additional credits, mockup animation: jordyklaver.com
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STRONGBOW GLOBAL SOCIAL CAMPAIGN
Concept & Art direction
Together with photographer Olivier Teepe we created 20 digital assets for their global social channels during winter.
Showing how Strongbow refreshes social occasions with friends.
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