Cloudfactory asked me to help them with the rollout of the global social campaign for Strongbow.
Targeted at urbanites, the campaign takes a mobile-first approach to show how Strongbow refreshes social occasions with friends. Through a series of digital vignettes, it showcases a dual perspective combining nature and apples in the orchard with urban cider scenes in a fun, unexpected way.
The social campaign is an integrated part of the global launch in more than 20 markets running across digital, TV, cinema, outdoors and trade activations.
Concept & Art direction for Wintershoot
Agency: Cloudfactory | Copywriter: Pieter van de Heuvel | Photography: Olivier Teepe
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