Concept:
A platform that is in sync with your personal biorhythm, helping you to get the best out of every day.
A dedicated website allows you to plan your days and provides you with suggestions to spend them well.So for instance, it will tell you to avoid an exciting date on a day you are likely to be a bit down. Apart from that, the site includes Biorhythm Radio, a radio station that only plays music in tune with your personal biorhythm.In support of the platform, Dutch celebrities kept blogs focussing on their own biorhythm.
Results: 1st commercial digital radio station in The Netherlands | Nomination Dutch Design Awards
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/3f2732a2-d6b5-43be-8de4-f6fc9907b7ae_rw_1200.jpg?h=af8c2fd096840124847b3ef8faaf2b66)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/15192730b6742e4ba467a172_rw_1200.jpg?h=69c32e227cb4cfe716333b8767688420)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/6c7bd4cc0cebe8d5835ec33a_rw_1920.png?h=99d58176c61509dcbaf7ea9a9b1ea702)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/4f5707048d73925f5cbc1d37_rw_1920.png?h=39be6caba1fbbb59c70db418d4337632)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/7872aa9338783fe339eda37c_rw_1920.png?h=4140f230a59ad278e8ef5c5eb9e8504d)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/c33ede287b30fed8c6153bb7_rw_1920.png?h=d2bd26d2ea294dd514f00ca35e47e5c2)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/b8f6529a356443eb8e3a6e4d_rw_1920.png?h=ebc210e3861c5d86cd244f6f70a03381)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/342d196be76a4d2419bf4bf8_rw_1200.jpg?h=06d7d8f24a5b21e890b4c6ef6ddadbdb)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/9d8587945a0472a807885bed_rw_1200.jpg?h=e371f8a01715b83ff6821541218fd19e)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/0afd464b81417b56c3c5904f_rw_1200.jpg?h=11d539ef758565096c76735df6fdeb68)
Media: website, apps, banners, outdoor, print, digital radio.
Role: Concept & art direction Client: Rexona Agency: Draft Worldwide | Additional credits: teambuddy Robin Blitzblum (CD at Draft Worldwide) & Peter van Driel (designer)