Goal: To get young people interested in Nuon (energy company) as an employer and focus on technical jobs.
Concept: Through several different types of ‘undergroundmedia’, young people were challenged to play an internetgame: the Powerbattle. This game is a battle between Xion, an alien that sucks up energy and Nuon, a Nuon fitter. The game’s setting is always an over the top version of a Nuon fitter’s day to day working situation.
Media: Game on internet (www.powerbattle.com), battlemail, banners, posters, magnetic decals, T-shirts.

Result: ADCN finalist

Role: Concept & Art Direction | Client: Nuon | Agency: N=5