Concept & art direction | Client: Nickelodeon
To make sure that children recognize the importance of keeping fit and staying healthy and show that Nickelodeon supports them. We where asked to come up with a name, a logo and a jingle that can combine all of Nickelodeons existing properties under one name.
Fit with Nick’, a recognizable name which we developed into a logo and a jingle, so kids would know in an instant that they were watching ‘healthy content’. The concept involved ‘living typography’ – children running around and playing sports in ‘lettersuits’ that allowed them to form the words ‘Fit met Nick’.