Hello new generation investor.
All-in brand creation
Magic happens when digital product design, brand design, and campaign creation come together in a single big idea. Novelist is a start-up that aims to set new standards in investing in digital assets. It is the first brand to offer managed investing for everyone, starting from as little as €500. Creating and launching this novel brand called for a radical new all-in approach.
The leading brand idea: Hello new generation investor
The new generation has a renewed belief in the future. A fresh way of looking at today’s and yesterday’s challenges. Novelist embraces the new generation and their way of doing things. It’s the energy of forging your own path, breaking free from the old. The new generation sees opportunities where others see obstacles. Hello chasing dreams. Hello opportunity. Hello brighter future. Hello new generation investor.
The new generation has a renewed belief in the future. A fresh way of looking at today’s and yesterday’s challenges. Novelist embraces the new generation and their way of doing things. It’s the energy of forging your own path, breaking free from the old. The new generation sees opportunities where others see obstacles. Hello chasing dreams. Hello opportunity. Hello brighter future. Hello new generation investor.
One plan for app design, branding and digital campaigns
We created an all-in strategy for the brand the design of the digital products and the launch campaign. The strategy evolved into a single-minded design idea and tone of voice that spans the entire width of the brand's spectrum. App, website and campaign assets are all based on the same design idea, creating maximum synergy, efficiency and recognition.
We created an all-in strategy for the brand the design of the digital products and the launch campaign. The strategy evolved into a single-minded design idea and tone of voice that spans the entire width of the brand's spectrum. App, website and campaign assets are all based on the same design idea, creating maximum synergy, efficiency and recognition.
Empowering the next generation
Achieving financial independence through savings or buying a house is out of reach for a growing number of people. Crypto enables them to build capital by directly investing in the heart of the digital economy. But investing in crypto is notoriously hard. Novelist solves that problem with managed investing by a team of dedicated experts. And that is exactly what the campaign promises, the brand enables and the products deliver.
Achieving financial independence through savings or buying a house is out of reach for a growing number of people. Crypto enables them to build capital by directly investing in the heart of the digital economy. But investing in crypto is notoriously hard. Novelist solves that problem with managed investing by a team of dedicated experts. And that is exactly what the campaign promises, the brand enables and the products deliver.
Brand design system.
Digital product design.
Digital product design.
Pre-launch campaign.
Novelist brand film / introduction.
Digital out of home.
Launch website.
Website walkthrough.
Let's go places...
Client: Novelist by Amdax - agency: Floodland - concept, copy: Huib Maaskant - concept, art: Taco Zuidema - Design: Mickel Van Kouwen - Animation: Joris Blomjous.