Role: concept, art direction | Client: Calvé | Agency: Being There

Most people in Holland will not light the BBQ until the outside temperature is 25 degrees. A real shame, because there are many more opportunities to enjoy good food & company. Therefore Calvé introduces the BBQ Alarm, so you never have to miss out on a great barbecue moment again. Through several media (online, widget, sms) you could set your own BBQ Alarm. The first person to act on it going off, would win a completely catered BBQ night to spend with friends and/or family.
Media radio, internet, widgets, custom packaging