![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/ed6f024e605f050d46fcbe3d_rw_1920.jpg?h=15896937f6186d6027a78e30f068b334)
Context
I worked directly with the Dutch automotive association, the ANWB, to create a brand new youth brand.
Concept
At ANWB Explorers kids rule!
So if they had to test a campsite they will sample the taste of the “frikandellen” and if they test a car they will first try out the quality of the backseat...
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/5f490ee258c451672753b284_rw_1920.jpg?h=a1220ec09103fb5a1881d9f0816babc3)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/3ffd531b0ac27df76f5362c2_rw_1920.jpg?h=e5df77bda1261fa70eee2b85ae7f676b)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/319abed223cc48e5a8242365_rw_1920.jpg?h=292627f119b62d5dda04880eed6b6fc3)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/de8f7173e31466c16c3f1910_rw_1920.jpg?h=748430faeb09da7d1a19c97fd003c0f5)
![](https://cdn.myportfolio.com/db15bb502e89dd73840f80c625b28d9e/12d882619372fbf8b530c864_rw_1920.jpg?h=ae0d1e322dd44e3b997e9295bb662aee)