Together with Pascal Boogaert and Tim Voors we founded The Freeforce in 2009.

The Freeforce is a collective for and by freelancers in the marketing and advertising industry. As a non-profit foundation, The Freeforce wants to enable and motivate freelancers to collaborate, share knowledge and strengthen their position and network. We organise events that inspire and inform, and offer the opportunity to meet fellow freelancers and other people in the industry. For agencies and businesses, offers a clear overview of freelance professionals with an entrepreneurial mindset, in a wide range of disciplines.

Together with Tim Voors & Pascal Boogeart I was the kickstarter & responsible for The Freeforce Inspiration-nights, The Freeforce Ride Belgium, The Freeforce Cannes, The Freeforce X-mas Dinner, The Freeforce Drinks and many more.

After six years we professionalised The Freeforce into an official non-profit Foundation, and handed over the leadership to the new board. The Freeforce is now the biggest network of professional freelancers in the marketing and advertising industry in the Netherlands.

Thanks everyone for making it an unforgettableĀ !
The Freeride Belgium, crossing the border between Dutch freelancers and Belgian agencies.
Additional credits: a big hug to for all the love and time they spend on the digital production. Photography portraits: Jouk oosterhof, Freeride movie: Paul D Scott
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