Rexona Girl, we know what makes you sweat

An integrated campaign for the introduction of the new Rexona Girl deodorant.

Role: concept, art direction | Client: Rexona | Agency: TMF
Goal: Introduction of the new Rexona Girl deodorant to young girls enhancing their theme "We know what makes you sweat"
We proved this by introducing someone, who would be able raise most girls temperatures: TMF VJ Sasha Visser. The campaign was centered around him and underlined their pay-off.
Media: TV-Format, online, P.O.S. material, print, premium, special packaging and a dedicated sales promotion for one of Holland’s biggest drugstore chains.
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