Microsoft - FrameRateFest!

An activation campaign for Microsoft, celebrating HTML5. The project was a FWA “site of the day” and won at the 16th annual Webby Awards.

I was commissioned by agency These Day's for their client, Microsoft. I worked together with Silvia van Hoofd (strategy) & Gijs Winkel (CD) to co-create the concept, design and art-direction.
FrameRateFest celebrated HTML5 by introducing the first interactive festival for showcasing people’s HTML5 skills.
 
We challenged web innovators to create a visual and technical masterpiece. The project was FWA 'site of the day', and won at the 16th annual Webby Awards!
Every winner took home a 3D-printed award. And each award was custom printed with their winning frame.
Additional credits: digital production: Jasper Baartmans, copy: Martijn de Vreeze 
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